Consent is not being given for JetBlue’s facial recognition and privacy is being invaded.
Airline JetBlue uses facial recognition which passengers can opt-out of this step but even so, they are still in the airline company’s system. Using the data in this system without passengers consent is a complete misstep.
The Department of Homeland Security gives the Customs and Border Protection database access to photos of anyone.
Who has applied for a US passport or visa or anyone who has interacted with Customs and Border Protection in the past according to Travel and Leisure.
JetBlue claims that it has no access to the photos or information used in this process.
Some passengers are worried about the process invading their privacy. Even if the passenger wanted to opt-out of the facial recognition step, their information would already have been passed on without consent.
In doing so this not only violates privacy, but also creates a break in trust between the company and potential flyers.
Facial recognition is already being used on some cell phones, but that is a more private use of the software.
Although people may speculate phone companies then have access to facial information, many have come out and said your information will never leave your device without your permission, according to Apple’s privacy policies.
While facial recognition may begin to revolutionize other industries, air travel should stay away from it unless the passengers have given consent to have their information used in that way.