According to Echowan adviser Julianne Herbert, Echowan staffers are focusing on selling more yearbooks in a shorter time frame, because of the early sales deadline of this year’s book.  

“The (yearbook) price goes up on Oct. 1. We did that to establish an advantageous contract with our publisher, but that was the piece we had to give,” Herbert said. “We are really hitting the ground running and trying to get people buying it as early as we can.”

Junior public relations editor Rafferty Kugler said Echowan created a new sales approach for the incoming year in hopes of efficiently engaging more students.      

“We are going to try to go to more major sports events to sell books to parents. We (also) always sell at conferences, open house and people can always come up to the room and buy one,” Kugler said.

Kugler said the new sales approach will increase success because sales are accessible for a greater amount of students and parents.

“People will (think) ‘I am already here for the sports game I might as well just buy (the yearbook) now instead of having to rush and buy it online at midnight when it closes,’” Kugler said.

According to senior editor-in-chief Talia Simonett, the staff plans to reach out to parents, who are typically the main buyers of the yearbook.

“We are going towards the parents because that is usually who buys them so we are going to more parent-friendly events,” Simonett said.

Kugler said the staff also designed a new system to in order to efficiently record students.

“Last year every time someone was used in a spread our managing editor would print out a list of everyone who was used,” Kugler said. “This year we have a list of every student in the school on our board and every time someone is used we cross their name out.”

Junior design editor Rosie Colacino said the staff created a new yearbook design in order to  attract different groups of students and embody Park’s diverse student population.

“We wanted it to really represent the student body and the staff and show how diverse we are,” Colacino said. “We also wanted it to be more fun than other ones and look a lot different than other ones.”

Simonett said a more inclusive yearbook will better represent the school than solely focusing on certain groups of people.

“We are way more in-depth, we have such a diverse school, so covering that shows what our school as a whole is and it broadens people’s perspectives on what our school is like,” Simonett said.

According to Kugler, yearbooks can be bought in room B229 for $65 or online at slpechowan.com for $67. The price for yearbooks will go up Oct. 1.