School store releases new slushie flavors
Customer feedback held highly
January 21, 2020
Following the beginning of the new year, the Storiole, the student-run school store, will now be implementing two new flavors for their slushies: lemonade and strawberry lemonade.
Sophia Ross, advisor of the Storiole, said she has high expectations for the new flavors’ increase in sales.
“This is a product we’ve had in the past, so I think people are familiar with what the slushie is. It creates excitement if it’s a new flavor, people want to try something new. Hopefully that will increase sales as well,” Ross said.
Ross said that the store has different departments dedicated to different tasks, one of which has future plans for marketing the new flavors.
“There is a marketing department in the school store operations class. They come up with all of the different types of marketing they are going to do and any promotions that we are going to be running,” Ross said. “They (are) going to give out some free samples in the lunchroom to encourage people to come in and purchase (a slushie) and try the new flavor.”
Senior Dairion Lovely, an employee at the Storiole, said he enjoys the new flavors and is expectant of new ones in the future.
“The new slushies are very good, we are hoping to get more flavors in the future,” Lovely said.
Sophomore Noah Tomback said he wasn’t displeased by the slushie, although he most likely not purchase it again.
“It’s not the worst thing I’ve ever eaten in my life. I’ve certainly had better, but I’ve also certainly had worse,” Tomback said. “I’m probably not going to buy it again, but I’ll definitely finish it.”
According to Ross, the teams behind the Storiole listen to customer feedback to decide what products they release and re-order.
“Right at the beginning of the year, we start out with a bunch of new Park pride apparel and accessories, and then just based on sales and customer feedback, we’ll either re-order it because it has had such high sales, or we can be like ‘oh well, this product or design hasn’t been selling very well, let’s try something new.’ We do a lot of test marketing like that,” Ross said
The Storiole is selling the slushies for $3 each and intends to continue doing so in room A103, according to Ross.