Seeds Feeds undergoes rebranding
Advancements made to celebrate five years
Senior Zoe Frank cleans the containers to make sure the plants are growing properly. SLP Seeds celebrated its five-year anniversary by reconstructing its program and renaming itself Seed Feeds.
November 22, 2020
As part of its five-year anniversary, Operations Director Ariel Steinnan said the organization wanted a name that reflected SLP Seeds’ progress, so they created Seeds Feeds. Along with the name change, the website and logo were also updated.
“Nov. 5 of this year was our five-year anniversary of becoming a nonprofit organization so when we first became a nonprofit we set some five-year goals. We reviewed those and realized that we accomplished most of them,” Steinnan said. “We started thinking about the next five-year plan. And what we wanted to focus on and bring this new name, this new brand. This new website is really going to help us get there.”
The update is important as senior Zoe Frank said the brand should grow as the organization does.
“For the anniversary, we decided to rebrand ourselves because we’re rapidly expanding right now. It seems like a good time to kind of just update and grow at the same rate that we’re growing,” Frank said.
To help spread the word of the rebranding, senior Audrey Long said they used social media to encourage people to get involved.
“(We had) a bigger social media push recently leading up to our whole rebrand, so we’re hoping that more people hear about us and more people will be interested and get involved, whether they need food or they want to volunteer and participate,” Long said.
The new logo is a representation of all Seeds Feeds wants to do in the future, according to Steinnan.
“The logo itself is two hands holding a greenhouse with a bunch of plants on the inside growing. It’s full and that’s what we want to bring to the community. It’s really the community that’s holding us up,” Steinnan said. “We want people to be able to call on us and be that urban (agriculture) food security resource that people think of when they see anyone in need or need any help themselves.”
Although Seeds Feeds has undergone some branding changes, Frank said it is still here to help the community and she hopes people will utilize it.
“Hopefully people in the community will just see this as kind of an expansion and see this is us becoming even more professional, gaining a wider reach of others. We’re still the same organization we’ve always been, but we’re just continuing to reach farther and farther,” Frank said.
For more information, visit the Seeds Feeds website.
